AMAZON MUSIC

Using the power of social to put Amazon Music at the heart of youth audio culture –  by being the biggest fan of fans.


✩ Lead designer         ✩ Content creator         ✩ Art Director

Expanding upon Amazon’s Music social brand guidelines with a social playbook that’s focused on what fans love. 

Examples of content created for Amazon Music’s social channels. One remembering SOPHIE for
LGBT+ history month, and the other filming
vox pop’s with Davido fans at the 02 arena. 



Concepts: Lucy Fuller, Sandy Kaushik,
Damilola Johnson

Motion Design: Jamie Robertson

Video Editing: Giulia Mazzuconi 

Videography: Wil Barker 

“Dear Darlings” social interview format to promote Rachel Chinouriri’s debut album “A Devastating Turn
Of Events.” We based the art direction off of Rachel’s Britpop inspirations, her reclamation of the England flag, and recognisable motifs such as postcards and stamps. 


Concept: Lucy Fuller, Mair Howells

Art Direction: Lucy Fuller 

Motion Design: Lucy Fuller, Emma Michaelcova

Video Editing: Lucy Fuller, Juan Leon 

Videography: Wil Barker